SELLER RESCUE:
Since the sellers had recently purchased the home but needed to sell just a few months later, they were understandably concerned about the timing of the sale and worried about a financial loss. We focused on amplifying the value of the home’s renovations that occurred since their purchase.

OUR STRATEGY INCLUDED:
• Professional photography to showcase the custom finishes and updates
• Targeted social media marketing, including a TikTok campaign to drive fresh attention
• Emphasis on renovations, like the updated kitchen with granite countertops and the luxurious reimagined primary bathroom
• Storytelling through listing copy that sold the lifestyle: saltwater pool, covered patio, fire pit, and open entertaining areas
• Strong pricing strategy designed to create urgency without undercutting value

THE RESULTS:
The home sold in just 53 days, and not only did the sellers avoid a loss—they made a profit. We negotiated a $439,000 sale, $9,000 over what they had paid for it just five months earlier.

THE LUXE DIFFERENCE:
At Luxe, we don’t just sell homes—we protect your investment. By trusting our process, the sellers walked away with peace of mind and cash in hand, despite the odds.